Branding&Identity

NYC Halloween party logo redesign

5 min read
The old logo design

NYC Halloween party logo redesign.

The logo had to be redesigned to entice customers to go on the website and purchase pre-sale tickets for all halloween parties organized by nychalloweenparty.

The new one requires to be fun and appealing, while maintaining a slick and modern look.

So we made a few sketches and with the votes gone through our social pages, and with paid advertising, targeting mainly people living in New York City to see what drives them the most.

Sketch A

Sketch B
Sketch B
Sketch C
Sketch D

The results were close with Sketch A and Sketch B, where Sketch A prevailed with a 42 % of votes. The new brand identity has a ghastly, modern cool look and both we and our client are satisfied with the outcome. Love the horror nieche!!

We have an uncanny Halloween task for you. Write us a spine-tingling 8-word horror story. Till the next blog feed, have a great Halloween night!